《演员的诞生》or“爆款的诞生”流量势不可挡

时间:2017-11-01 16:00:53阅读:43679
论演员的自我修养!大型星素PK竞技类节目《演员的诞生》于10月28日起在鹅家全网独家上线。该节目作为国内首档挑战顶尖演技的真人秀节目,通过青年演员互相学习表演,选择章子怡、宋丹丹、刘烨三位殿堂级导师同
  • 演员的诞生
  • 真人秀
  • 章子怡 宋丹丹 刘烨 张国立 任嘉伦 黄璐 刘芸 余少群

论演员的自我修养!大型星素PK竞技类节目《演员的诞生》于10月28日起在鹅家全网独家上线。该节目作为国内首档挑战顶尖演技的真人秀节目,通过青年演员互相学习表演,选择章子怡宋丹丹刘烨 三位殿堂级导师同场切磋演技,让演员回归对演技的打磨,也让观众看到精彩的表演对决。鹅家作为独家播放平台,通过全方位的宣传扩大其声量,引发网友们的关注和好评,“青年演员走上舞台接受前辈的指教,这样的节目很有意义啊”、“郑爽任嘉伦 挑战章子怡的代表作,可以说是看点十足了”。

在鹅家独播的首期节目中,三组选手联手切磋经典之作的表演都令观众感到惊喜且充满共鸣。穿上花棉袄的郑爽和身披中山装的任嘉伦合作了《我的父亲母亲》,虽然表演略显青涩,却充分展现出了那个年代的单纯美好。章子怡更是直言:“如果是19岁的章子怡站在这个台上,我一定不如她”。翟天临余少群 演绎的《绣春刀》则用强烈的情绪转换牵动着观众的心,令网友们大呼“过瘾”。而刘芸黄璐 合作的《亲爱的》同样不遑多让,哭戏演绎得动情且饱满,瞬间让现场一同泪崩。对于新生代人气偶像们的表现,推荐人张国立 给出了高度肯定:“无论谁走谁留,大家都通过这个节目看到了你们身上不同的闪光点。”

演员们的卖力表演,加上独播平台鹅家的强大助力,《演员的诞生》首期上线3天播放量即破1.2亿大关,在第四季度的综艺战场呈领军姿态。另外,《演员的诞生》在鹅家的弹幕超10万,节目下方网友评论高达2.7万,平台助力节目形成网友互动、打call大潮。

这之中,鹅家通过多样的运营玩法促进节目流量的变现循环。鹅家深度挖掘节目中的人物关系,配合独家资源实现内容输出。不仅贴合章子怡、郑爽的热点传播,同时还追踪黄璐、刘芸热点,出周边资讯发酵话题,让更多的网友对节目有深层次的了解。除此之外,鹅家在《演员的诞生》播后推出同作品pk片段,如将郑爽任嘉伦和章子怡《我的父亲母亲》中的表演节选出来,让节目内容提供二次发酵,让观众更好地回顾节目精彩。同时,鹅家在微博、微信等多渠道推荐,不仅在微信的新闻插件中进行广泛传播,还通过页卡等渠道不断推广,高举高打制造出宏大声量,助力《演员的诞生》在独家平台更具声势。

作为《演员的诞生》全网独家播出平台,鹅家利用自身的平台优势以及全方位的宣传矩阵不断扩大其声浪,并对流量形成良好的反哺效应。每周六晚22:00《演员的诞生》,鹅家独家为你诞生出新一代的演技新星。

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