《真相吧花花万物》宣传片首发读懂小S消费背后的故事与记忆
时间:2018-06-12 10:15:23阅读:81237次来源:木瓜影院 1/4
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近日,由天猫出品,优酷、燃烧小宇宙联合打造的优酷重点网综《真相吧花花万物》发布了宣传片,蔡康永、小S“康熙组合”在宣传片中出镜,以小S的消费记忆为主线,演绎了一出生动的“花花万物”故事。
《真相吧花花万物》首次将消费行为综艺化,用消费行为为时代画像,让花花万物背后的秘密坦白于观众面前。
“康熙”组合花花万物店约会 商品拟人倾诉消费背后故事
《真相吧花花万物》的宣传片一反大多数节目的常规套路,通过物品拟人化的叙事语言,反映出人们对过去、现在、未来的自己不同的态度。在宣传片中,蔡康永睿智而生动的「醒物恒言」与小s机智奔放的「本色出演」完美结合。故事发生在一个文艺而神秘的花花万物店,蔡康永化身掌柜,引导小s一步步找到“关于自己的真相”。在这里,小s遇到曾经给自己和家人拍过照的相机爷爷,他让小s明白一起经历过岁月的物品,那些时光才是最珍贵的;小s也遇到了曾经令自己狂热的优雅皮包先生,一曲舞蹈过后,她却不再有那时的心动,很多时候我们买东西也是一时冲动,成熟之后才发现并不适合自己;在这魔幻的花花万物店,小s终于与高跟鞋姐妹重逢,对物品的尊重是永远记得它们的位置。踏上高跟鞋,自信美丽的小s与蔡康永携手走上了《真相吧花花万物》的舞台。
每个人都有属于自己的消费故事,账单中那些充满回忆的商品,堆满房间却又后悔购买的商品,买到之后却又久久没有使用的商品,还有更多与人生中的每一段经历建立了联系的商品,都是《真相吧花花万物》中的焦点,而这些商品的主人们,那些在《真相吧花花万物》的舞台上分享回忆的明星们,或许他们的故事可以得到你们的共鸣。
消费洞察将引观众共鸣 购物账单展示人生百态
《真相吧花花万物》作为一档聚焦消费行为的脱口秀节目,其核心魅力就在一件件买过的商品中,认识一个现代人类最好的方法就是看TA的消费账单。蔡康永、徐熙娣再度携手,通过剖析艺人的购物账单,深度挖掘消费背后的故事,开启脑洞大开的有趣话题。节目中也将由“康熙”组合和嘉宾团根据账单,剖析当期飞行嘉宾。从猜想到公布,再到飞行嘉宾加入一起讨论消费趣事,从而碰撞出不同的消费观点,表达理想生活的态度。
与其他节目不同的是,《真相吧花花万物》背靠阿里系资源,节目组会从专业角度输出一些消费洞察,让受众有认同感。“这个说的就是我”“原来我是这种人”“喜欢养生的年轻人喜欢去哪里旅行?”“常买枸杞的年轻人会在闲鱼卖什么二手货?”等这些充满趣味但又与观众息息相关的问题,在以后的每期节目中也将一个一个揭晓,《真相吧花花万物》将于6月22日起每周五优酷独播,敬请关注~
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